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Curio Cabinet Magazine | Stop and Smell the Roses: Behind Indie Perfumery Wit & West

Stop and Smell the Roses

 

I’ve always loved perfume. It’s always been a part of my life growing up,” Swales said. “Both my parents wore perfume … I just thought that it was normal that everyone wore perfume.”

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Olfactif, niche fragrance subscription box and boutique perfumery | Blog Featuring Wit & West Perfumes | Q&A with founders, Whitney & Rob

Olfactif Introduction to Wit & West Perfumes

 

With 2 fragrances featured in our July 2024 Olfactif Collection, we thought you should get to know these wonderful people and the intoxicating compositions made by perfumer and co-founder Whitney Swales, so let us introduce you…

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Basenotes Featuring Wit & West Perfumes | Indie Brand Spotlight

Indie Perfume Brand Spotlight: Wit & West

 

"For me, natural perfumery is something I do simply because I love working with natural ingredients. I love their depth and complexity. They are challenging and finicky, and I love a good challenge. I also have a love for the historical and classic styles of perfumery as well as artisan methods of extraction including enfleurage, tincturing and distillation. My goal is to show people that natural perfume – as a genre of perfumery – is beautiful and unique in its own right."

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Cruelty-Free Kitty Article Featuring Wit & West Perfumes: Cruelty-Free & Vegan Perfume: We Investigated 100+ Brands

Cruelty-Free & Vegan Perfume: We Investigated 100+ Brands

 

"Wit & West is a small-batch botanical perfume company based and made in the USA. We love Wit & West because they're cruelty-free, 100% vegan, and made from conscious natural ingredients. Their brand philosophy is to create unique scents, so you don't smell like everyone else."

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Beauty Independent | No Stupid Questions: Finding The Right 3PL Provider Can Be A Logistical Nightmare. Founders Tell Us How They Did It.

Finding The Right 3PL Provider Can Be a Logistical Nightmare.

 

"...at Wit & West, we don’t outsource any of our fulfillment or logistics processes. Everything from ingredient and packaging sourcing, inventory management, and fulfillment is done completely in-house."

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Beauty Independent | No Stupid Questions: All the Ways Emerging Beauty Brands Fund their Businesses

All The Ways Emerging Beauty Brands Fund Their Businesses

 

"...The Wit & West vision and ethos is centered around authenticity as an independent perfume brand that values perfumery as an art and creations that don’t smell like everything else..."

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ÇaFleureBon: La Valse Eau de Parfum Review by Sandi Lundberg, featuring Wit & West Perfumes

ÇaFleureBon: La Valse Review

 

La Valse was intended to be the waltz to end all waltzes. La Valse seems to be a rose fragrance to end all rose fragrances. Whitney Swales, ballroom dancer and natural perfumer for Wit & West, describes the story behind La Valse as a dance of grace and elegance transporting you to a different time.

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ÇaFleureBon: Top 10 Perfumes of 2023 by Hernando Patrick Courtright and Sandi Lundberg, featuring Wit & West Perfumes

ÇaFleureBon: Top 10 Perfumes of 2023 Part 7

 

...Wit & West's The Violetear opens with a mystical flittering of bergamot flanked by the other delightful waftings from a stunning garden cared for with loving, grateful hands. It is then mixed with the components of the earth to create a beautiful Fougere that dances on your skin. It is not an overpowering fragrance but has an astonishing, lasting presence... 

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ÇaFleureBon: Top 10 Perfumes of 2023 Part 6 by Rachel Ng and Danu Seith-Fyr, featuring Wit & West Perfumes

ÇaFleureBon: Top 10 Perfumes of 2023 Part 6

 

...Whitney Swales shatters the myth that iris flowers are mute and produce no scent. In The Violetear, the opulence of the reserve iris enfleurage rises in a rainbow of amethyst, mauves, periwinkle, and plum. This gorgeous fragrance expands our knowledge of what is possible in perfumery...

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Organic Beauty Lover Blog: Wit & West Perfumes Review

Organic Beauty Lover: Wit & West Review

 

...Honestly, it’s a total shame that majority of people will never discover perfume beyond the department store and Sephora aisles. They will never discover perfume as it should be, as it used to be, before labs and big corporations took over. I’m hoping to change that one post at a time. Wit & West perfumes are full of depth, complexity and interesting note combinations that are totally addictive...

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Denver Life Magazine: 2023 Holiday Gift Guide Featuring Wit & West Perfumes

Denver Life Magazine: 2023 Holiday Gift Guide

 

Our 2023 Holiday Gift Guide is spilling over with treasures tailored for every nook and cranny of Mile High living. It’s our annual celebration of all things local and lovely—most of the items you’ll see are made right here in Colorado for you and those you’re shopping for to enjoy.

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ÇaFleureBon: Wit & West Fleur du Riad (Whitney Swales) 2021 + Le Jardin Secret Giveaway

ÇaFleureBon: Fleur du Riad Review

 

Wit & West Fleur du Riad opens with a seductive veil of animalic honey. This perceived note is surely the product of Moroccan Neroli with its powerful combination of effervescent citrus, verdant vegetation, sweet white florals, and indole. Green mandarin adds a juicy fruitiness and light silky texture, like saturated air on a hot summer night.

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Organic Beauty Lover: 25 Niche & Natural Perfume Brands Featuring Wit & West Perfumes

Organic Beauty Lover: 25 Niche & Natural Perfume Brands

 

...Clean perfume brands like Henry Rose may be Sephora-famous, but did you know there is an entire world of niche perfume houses turning nature into olfactive art? These hidden gems are well kept secrets within the fragrance community, largely untouched by capitalism (thank goodness) so they can remain true to their roots and produce in small batches to the highest standards.

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Sierra Club Magazine Featuring Wit & West Perfumes and Mason Haney of MIZU Brand

Sierra Club Magazine Featuring Wit & West

 

...But there are many who strive to keep the magic of natural perfumes alive. In Colorado, Whitney Swales of Wit & West Perfumes also works tirelessly to concoct dazzling scents with pure botanical extracts. “Natural ingredients are nuanced, complex, and bring a depth and richness to perfumery that requires patience and flexibility.”

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Evie Magazine Featuring Wit & West Perfumes

Evie Magazine Featuring Wit & West

 

...If you’re looking for a new scent that’s one of a kind and a true work of art, check out Wit & West. A small-batch artisanal perfumery based in Colorado, their perfumes are 100% natural – from the organic grape alcohol they use for their base, to the absolutes, essential oils, and isolates they use to fragrance their creations...

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ÇaFleureBon: Wit & West Streetcar Magnolia (Whitney Swales) 2021+ Garden District Giveaway

ÇaFleureBon: Streetcar Magnolia Review

 

Wit & West Streetcar Magnolia is more Lucinda Williams than House of the Rising Sun, sidestepping associations with Tennessee William’s doomed heroine with a modern, upbeat floral that leans, surprisingly, into herbs and incense.

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ÇaFleureBon: Scents of Healing with Wit & West Perfumes, Anjali Perfumes & Maher Olfactive

ÇaFleureBon: Scents of Healing

 

...Changing our environment through scent can be a powerful tool for health. Wit & West’s Jasmine Pet Noi Eau de Parfum takes us to a garden in full bloom. Pink peppercorn and bitter orange sparkle through thick evening air...

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Fragrantica: Wit & West Perfumes Releases The Violetear Eau de Parfum

Fragrantica: Wit & West Releases The Violetear


All-natural American brand Wit & West has announced the release of a new fragrance, Violetear. Described as a "fresh and sparkling fougère," Violetear was inspired by the Mexican Violetear hummingbird and features an enfleurage made from irises planted in the perfumer's own garden. (How cool is that?!)
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ÇaFleureBon: Wit & West The Violetear Eau de Parfum Review

ÇaFleureBon: Wit & West The Violetear Review

 

The Violetear is new addition to Wit and West Perfumes line of limited release 100% all-natural scents in an Eau de Parfum concentration. Reserve Collection perfumes include rare ingredients as well as handmade tinctures and enfleurage extraits extracted from flowers from the Wit & West garden.

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Luxiders Magazine: Cruelty-Free & Vegan Perfumes Featuring Wit & West Perfumes

Luxiders: Cruelty-Free & Vegan Perfumes you will Love

 

Finding cruelty-free and vegan perfumes might seem like looking for a needle in a haystack. This first impression makes perfect sense, as most readily-found commercial brands aren’t vegan or cruelty-free. 

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