PRESS

"For me, natural perfumery is something I do simply because I love working with natural ingredients. I love their depth and complexity. They are challenging and finicky, and I love a good challenge. I also have a love for the historical and classic styles of perfumery as well as artisan methods of extraction including enfleurage, tincturing and distillation. My goal is to show people that natural perfume – as a genre of perfumery – is beautiful and unique in its own right."

"...The Wit & West vision and ethos is centered around authenticity as an independent perfume brand that values perfumery as an art and creations that don’t smell like everything else..."

...Whitney Swales shatters the myth that iris flowers are mute and produce no scent. Most irises native to the “wild west” of the United States do produce fragrance. Violet and freesia are often reported to be the comeliest of “wild west” iris blossom scents...In The Violetear, the opulence of the reserve iris enfleurage rises in a rainbow of amethyst, mauves, periwinkle, and plum. This gorgeous fragrance expands our knowledge of what is possible in perfumery...

Wit & West Fleur du Riad opens with a seductive veil of animalic honey. This perceived note is surely the product of Moroccan Neroli with its powerful combination of effervescent citrus, verdant vegetation, sweet white florals, and indole. Green mandarin adds a juicy fruitiness and light silky texture, like saturated air on a hot summer night. Wit & West Fleur du Riad blooms with sultry sweetness and flirts with orange blossom milky floralcy enlivened with a sparkling aldehydic piquancy.

...If you’re looking for a new scent that’s one of a kind and a true work of art, check out Wit & West. A small-batch artisanal perfumery based in Colorado, their perfumes are 100% natural – from the organic grape alcohol they use for their base, to the absolutes, essential oils, and isolates they use to fragrance their creations...