PRESS / Natural Perfumery

Whitney Swales, the owner and perfumer for Wit & West Perfumes, grew up in Colorado Springs and has always been drawn to fragrance. Her dad owned a British import shop when she was young, and she especially loved the apothecary section. They stocked Floris London Perfume, and Swales fell in love with the intoxicating scents as well as the history of the company and of fragrance itself.

“I’ve always loved perfume. It’s always been a part of my life growing up,” Swales said. “Both my parents wore perfume … I just thought that it was normal that everyone wore perfume.”