Wit & West Perfumes has taken the Mile High City’s fragrance market to new heights. Despite the enigmatic nature of the perfume industry, Colorado-native Whitney Swales broke into the fragrance world and brought Wit & West, a natural perfumery, to Denver.
Nearly eleven years ago to the day I began our CaFleureBon Profiles In American Perfumery and on the eve of Independence Day. Video Content producer, Steven Gavrielatos, and I wanted to highlight three American indie perfume brands we think should get more attention. We chose these three American indie perfume brands; Gallagher Fragrances, Rogue Perfumery and Wit & West because each has their own aesthetic, are artisans, and began in other industries or were doing something else when they decided to become a perfumer. What also is interesting is that Gallagher Fragrances, Rogue Perfumery and Wit & West are husband and wife teams.