With 2 fragrances featured in our July 2024 Olfactif Collection, we thought you should get to know these wonderful people and the intoxicating compositions made by perfumer and co-founder Whitney Swales, so let us introduce you…
PRESS » Indie Perfume
Indie Perfume Brand Spotlight: Wit & West
Posted on April 30 2024
"For me, natural perfumery is something I do simply because I love working with natural ingredients. I love their depth and complexity. They are challenging and finicky, and I love a good challenge. I also have a love for the historical and classic styles of perfumery as well as artisan methods of extraction including enfleurage, tincturing and distillation. My goal is to show people that natural perfume – as a genre of perfumery – is beautiful and unique in its own right."
303Magazine: Wit & West Brings All-Natural Botanical Perfumes to Colorado's Fragrance Market
Posted on August 29 2022
Wit & West Perfumes has taken the Mile High City’s fragrance market to new heights. Despite the enigmatic nature of the perfume industry, Colorado-native Whitney Swales broke into the fragrance world and brought Wit & West, a natural perfumery, to Denver.
ÇaFleureBon and Redolessence: 3 American Brands You Should Try
Posted on July 03 2022
Nearly eleven years ago to the day I began our CaFleureBon Profiles In American Perfumery and on the eve of Independence Day. Video Content producer, Steven Gavrielatos, and I wanted to highlight three American indie perfume brands we think should get more attention. We chose these three American indie perfume brands; Gallagher Fragrances, Rogue Perfumery and Wit & West because each has their own aesthetic, are artisans, and began in other industries or were doing something else when they decided to become a perfumer. What also is interesting is that Gallagher Fragrances, Rogue Perfumery and Wit & West are husband and wife teams.
The Nose Knows About Joy
Posted on June 01 2021
Wit chats with Lisa Dimino White of the Bursting with Happiness Podcast about Wit & West, perfume, Limoncello and our sense of smell and how leveraging it can spark joy in our everyday lives.
Shoutout Colorado
Posted on April 13 2021
Recently, I had the opportunity to sit down and share the Wit & West Perfumes story as well as West and my thoughts on our business, life and more with Shoutout Colorado.
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