Denver Life Magazine: Wit & West Gives Natural Perfume a Colorado Soul

Excerpt from Denver Life Magazine

Art takes many forms, and for Whitney (Wit) Swales and Rob Westendorf, it’s found in fragrance. The couple started Wit & West Perfumes in 2021, creating all-natural perfumes and colognes inspired by the people, places, and moments that have shaped their lives. Each scent is designed to evoke a personal connection for the wearer. 

For Wit, fragrance is far more than a finished product. “Our sense of smell is directly connected to our memory and our emotions, making perfumery a very intimate and powerful form of self-expression for both the perfumer and the wearer,” she says. “And while it’s a consumer product, the process of creating perfume is both an art and a science, which intrigued me because I am both an analytical and creative-minded person.”

Read the full article by Grace Garfoot, contributing writer for Denver Life Magazine: Wit & West Gives Natural Perfume a Colorado Soul