CO by US Chamber of Commerce: 5 Small Businesses Formulating Signature Scents

Excerpt from CO by US Chamber of Commerce

Small businesses in the personalized perfume industry are offering a hands-on approach to fragrance, enabling customers to create their own signature scents that reflect their unique personalities. Whether it's a custom blend for a special occasion, like a wedding, or a signature scent for everyday wear, these businesses are finding their niche in the $60 billion fragrance industry, forecast by Statista to grow to $73 billion by 2030, and setting themselves apart by personalizing the emotional connection between consumers and their chosen fragrance.

Wit & West Perfumes is an independent perfumery that has about 17 perfumes and colognes to choose from, but for those new to natural perfume or hesitant to commit to a full bottle, Wit & West offers a variety of sample packs. The small business also has a bespoke perfume experience option for consumers interested in creating a signature scent with Swales at the wheel. This is a three-phase process with edits to the formulation based on customer feedback.

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