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Posted on August 22 2023
...Clean perfume brands like Henry Rose may be Sephora-famous, but did you know there is an entire world of niche perfume houses turning nature into olfactive art? These hidden gems are well kept secrets within the fragrance community, largely untouched by capitalism (thank goodness) so they can remain true to their roots and produce in small batches to the highest standards.
Posted on August 01 2023
...But there are many who strive to keep the magic of natural perfumes alive. In Colorado, Whitney Swales of Wit & West Perfumes also works tirelessly to concoct dazzling scents with pure botanical extracts. She spent over two years studying the intricacies of natural perfumes both on her own and under many renowned natural perfumers. “Natural ingredients are nuanced, complex, and bring a depth and richness to perfumery that requires patience and flexibility,” she says, regarding her decision to focus on them...
Posted on July 03 2023
Wit & West Streetcar Magnolia is more Lucinda Williams than House of the Rising Sun, sidestepping associations with Tennessee William’s doomed heroine with a modern, upbeat floral that leans, surprisingly, into herbs and incense.
Posted on June 07 2023
...Changing our environment through scent can be a powerful tool for health. Wit & West’s Jasmine Pet Noi Eau de Parfum takes us to a garden in full bloom. Pink peppercorn and bitter orange sparkle through thick evening air...
Posted on April 25 2023
Posted on April 08 2023
The Violetear is new addition to Wit and West Perfumes line of limited release 100% all-natural scents in an Eau de Parfum concentration. Reserve Collection perfumes include rare ingredients as well as handmade tinctures and enfleurage extraits extracted from flowers from the Wit & West garden. Unique in the contemporary fragrant landscape is the opportunity to experience an iris enfleurage.
Posted on March 12 2023
Time here is moss-grown and damp. Abundant waterfalls create wide moving waves of mist. Fog sits on its silent haunches while treetops of bigleaf maples, Douglas fir, and western hemlock commune in vaporous gestures.
Posted on November 14 2022
Wit & West is a small-batch artisanal perfumery based in Colorado and solely owned by this husband-and-wife duo. We had the pleasure of talking with Whitney (Wit) about how this project passion of hers, came to fruition.
Posted on October 24 2022
Finding a vegan, ethical fragrance can be tricky. Popular designer perfumes are often not considered cruelty-free. On top of that, some fragrances on the market also contain non-vegan ingredients, like beeswax. But all is not lost. Plenty of conscious, cruelty-free brands prove it is possible to make deliciously scented, guilt-free fragrances. Here are some of our favorites.
Posted on October 13 2022
When October begins, my desire for deeper and richer scents soars. However, the fall mood wouldn’t be complete without fragrances that nicely match the dark and playful Halloween spirit.
Below is an extensive selection of fragrances for this time of the year – vintage, classic, niche, and indie choices that will satisfy multiple genders, whimsies, and adventures on Halloween.
Posted on September 19 2022
This joint is jumpin, the piano’s thumpin’ and this here spot is more than hot. It’s a summer night in Chicago, round about 1922. The heat steams, rising from the asphalt like an entourage of frisky ghosts. Sweat beads like tiny diamonds on flapper foreheads as they dance a furious Charleston in one of the Andersonville dance halls. But down the street, tucked into the back of an alley where the men light their cigarillos in the shadows and their women purse their lips in bee-stung pouts, there’s a speakeasy where a ballad is being hammered out on an old, yellowed piano.
Posted on August 29 2022
Wit & West Perfumes has taken the Mile High City’s fragrance market to new heights. Despite the enigmatic nature of the perfume industry, Colorado-native Whitney Swales broke into the fragrance world and brought Wit & West, a natural perfumery, to Denver.
Posted on July 28 2022
Based in Colorado, Wit & West Perfumes is a small-batch artisanal perfumery that is solely owned and operated by myself and my husband. All of our fragrances are designed, formulated and bottled completely in-house in small batches using only the finest, high-quality 100% natural whole botanicals and naturally derived ingredients.
Posted on June 19 2022
A lover of scented items, precious raw materials, dancing, and art, Whitney Dru Swales launched Wit & West in January 2021. Whitney is the founder and perfumer of this all-natural fragrance line based in Denver, CO, which she named after herself (Wit) and her husband, Rob Westendorf (West).
Posted on April 13 2022
Wit & West Perfumes ask, why smell like everyone else? They answer this question by offering unique and daring scents with allure and rare 100% all-natural ingredients. Take their scent quiz to find your new signature scent.
Posted on February 23 2022
Whitney Swales of Wit & West Perfumes
Profile: From as early as I can remember I have had a passion for scent and the world of perfume. Growing up, perfume and everything scented including body oils and perfumed body powders, soaps and candles were a staple in my life. My mom wore Chanel No. 5, Youth Dew and Private Collection by Estee Lauder and my dad wore Polo by Ralph Lauren and Lagerfeld by Karl Lagerfeld.
Posted on February 15 2022
Be sure to check out the intriguing Rosé L.A. eau de parfum by Wit & West Perfumes. “A rousing fruity scent that demands attention. Rose otto adds fresh drama and character while amber and sandalwood smooth out the experience with a honey-like butteriness. Reminiscent of a weekend in West Hollywood spent soaking up the sun in a rooftop pool with a glass of bubbly. A scent that doesn’t take itself too seriously, a fun and sparkly chic scent that can only be described as Rosé L.A.”
Posted on January 23 2022
Wit & West Perfumes is a small-batch, artisanal brand based on a clean ingredients philosophy: All fragrances are 100% natural (no synthetics), cruelty-free, vegan, and formulated without parabens or phthalates. Additionally, the brand strives for sustainability, minimalism, and producing just enough for enjoyment without excessive waste.
