PRESS » All-Natural Perfume

Wit & West is a small-batch artisanal perfumery based in Colorado and solely owned by this husband-and-wife duo. We had the pleasure of talking with Whitney (Wit) about how this project passion of hers, came to fruition.

This joint is jumpin, the piano’s thumpin’ and this here spot is more than hot. It’s a summer night in Chicago, round about 1922. The heat steams, rising from the asphalt like an entourage of frisky ghosts. Sweat beads like tiny diamonds on flapper foreheads as they dance a furious Charleston in one of the Andersonville dance halls. But down the street, tucked into the back of an alley where the men light their cigarillos in the shadows and their women purse their lips in bee-stung pouts, there’s a speakeasy where a ballad is being hammered out on an old, yellowed piano.

A lover of scented items, precious raw materials, dancing, and art, Whitney Dru Swales launched Wit & West in January 2021. Whitney is the founder and perfumer of this all-natural fragrance line based in Denver, CO, which she named after herself (Wit) and her husband, Rob Westendorf (West).

Be sure to check out the intriguing Rosé L.A. eau de parfum by Wit & West Perfumes. “A rousing fruity scent that demands attention. Rose otto adds fresh drama and character while amber and sandalwood smooth out the experience with a honey-like butteriness. Reminiscent of a weekend in West Hollywood spent soaking up the sun in a rooftop pool with a glass of bubbly. A scent that doesn’t take itself too seriously, a fun and sparkly chic scent that can only be described as Rosé L.A.”