PRESS / Enfleurage

Whitney Swales, the owner and perfumer for Wit & West Perfumes, grew up in Colorado Springs and has always been drawn to fragrance. Her dad owned a British import shop when she was young, and she especially loved the apothecary section. They stocked Floris London Perfume, and Swales fell in love with the intoxicating scents as well as the history of the company and of fragrance itself.

All-natural American brand Wit & West has announced the release of a new fragrance, Violetear. Described as a "fresh and sparkling fougère," Violetear was inspired by the Mexican Violetear hummingbird and features an enfleurage made from irises planted in the perfumer's own garden. (How cool is that?!)

The Violetear is new addition to Wit and West Perfumes line of limited release 100% all-natural scents in an Eau de Parfum concentration. Reserve Collection perfumes include rare ingredients as well as handmade tinctures and enfleurage extraits extracted from flowers from the Wit & West garden.