Wit & West is a small-batch artisanal perfumery based in Colorado and solely owned by this husband-and-wife duo. We had the pleasure of talking with Whitney (Wit) about how this project passion of hers, came to fruition.
PRESS » Botanical Perfume
ÇaFleureBon: Wit & West Honeysuckle Halcyon Review
Posted on September 19 2022
This joint is jumpin, the piano’s thumpin’ and this here spot is more than hot. It’s a summer night in Chicago, round about 1922. The heat steams, rising from the asphalt like an entourage of frisky ghosts. Sweat beads like tiny diamonds on flapper foreheads as they dance a furious Charleston in one of the Andersonville dance halls. But down the street, tucked into the back of an alley where the men light their cigarillos in the shadows and their women purse their lips in bee-stung pouts, there’s a speakeasy where a ballad is being hammered out on an old, yellowed piano.
Skincare Anarchy Podcast
Posted on September 06 2022
In this fragrance Friday we chat with Whitney Swales, Founder of Wit & West Perfumes to learn about her nature inspired line and also to dive into the world of natural scents.
303Magazine: Wit & West Brings All-Natural Botanical Perfumes to Colorado's Fragrance Market
Posted on August 29 2022
Wit & West Perfumes has taken the Mile High City’s fragrance market to new heights. Despite the enigmatic nature of the perfume industry, Colorado-native Whitney Swales broke into the fragrance world and brought Wit & West, a natural perfumery, to Denver.
I Sniff Before I Sleep Blog: Wit & West Perfumes
Posted on June 19 2022
A lover of scented items, precious raw materials, dancing, and art, Whitney Dru Swales launched Wit & West in January 2021. Whitney is the founder and perfumer of this all-natural fragrance line based in Denver, CO, which she named after herself (Wit) and her husband, Rob Westendorf (West).
Eden Magazine: Wit & West Perfumes
Posted on April 13 2022
Wit & West Perfumes ask, why smell like everyone else? They answer this question by offering unique and daring scents with allure and rare 100% all-natural ingredients. Take their scent quiz to find your new signature scent.
ÇaFleureBon Profiles in American Perfumery
Posted on February 23 2022
Whitney Swales of Wit & West Perfumes
Profile: From as early as I can remember I have had a passion for scent and the world of perfume. Growing up, perfume and everything scented including body oils and perfumed body powders, soaps and candles were a staple in my life. My mom wore Chanel No. 5, Youth Dew and Private Collection by Estee Lauder and my dad wore Polo by Ralph Lauren and Lagerfeld by Karl Lagerfeld.
Editorialist: 12 Perfumes to Elevate Your Scent Story
Posted on January 25 2022
2. Wit & West, Gavitella Eau de Parfum
...One of our favorite picks from the brand is the Gavitella Eau de Parfum, a refreshing and floral combination of bergamot and red mandarin that is reminiscent of the Mediterranean coast—complete with sun-kissed skin and neroli floats. We love that Wit & West perfumes are handcrafted in small batches and that many of the ingredients are sourced from the founder’s very own garden—ensuring that each scent is unique.
Fragrantica: Let's get Acquainted
Posted on January 23 2022
Wit & West Perfumes is a small-batch, artisanal brand based on a clean ingredients philosophy: All fragrances are 100% natural (no synthetics), cruelty-free, vegan, and formulated without parabens or phthalates. Additionally, the brand strives for sustainability, minimalism, and producing just enough for enjoyment without excessive waste.
Holiday Fragrance Trio Extraordinaire
Posted on December 09 2021
Holiday is the ideal time to gift fragrance, a luxury that keeps giving with every spritz. This trio of brands should cover many of the fragrance lovers on your list, since they range from 100% natural and distinctively magnificent to traditional, sophisticated, and lauded to exquisite and affordable.
The Ultimate 2021 Holiday Gift Guide
Posted on December 07 2021
Welcome to our holiday gift guide, where you’ll find hundreds of great gifts ideas for everyone on your gift list. Below you’ll find the best of everything in fashion, beauty, technology, food and everything in-between!
So without further ado, here is your Ultimate Gift Guide for Christmas! It covers stocking stuffers, small budget gifts, gifts for the home, and ideas for pretty much everyone else in your life.
Fragrances to Expect Under the Tree
Posted on November 22 2021
Having a signature scent is important for many; however, we all agree that there’s no such thing as having too many perfumes. The same way we evolve in life, our taste in perfumes changes too. Whether you are looking for floral or wood notes, clean formulas, or small production, there’s always something that suits your needs.
17 Eco-Friendly and Ethical Gift Ideas
Posted on November 17 2021
Gift-giving is a thoughtful way to inspire new sustainability habits through a product or experience that has a story. In our opinion the best gifts are experiences.
Wit & West x AF Fireside Podcast
Posted on November 16 2021
Whitney Swales and her husband, Rob, are both the brain and heart behind their natural perfumery, Wit & West. Wait, natural perfume? What's that?
VoyageDenver
Posted on October 26 2021
Today we’d like to introduce you to Whitney Swales. Hi Whitney, we’d love for you to start by introducing yourself. My name is Whitney and I am the owner and perfumer for Wit & West Perfumes.
The Nose Knows About Joy
Posted on June 01 2021
Wit chats with Lisa Dimino White of the Bursting with Happiness Podcast about Wit & West, perfume, Limoncello and our sense of smell and how leveraging it can spark joy in our everyday lives.
Shoutout Colorado
Posted on April 13 2021
Recently, I had the opportunity to sit down and share the Wit & West Perfumes story as well as West and my thoughts on our business, life and more with Shoutout Colorado.
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