PRESS » Botanical Perfume

...But there are many who strive to keep the magic of natural perfumes alive. In Colorado, Whitney Swales of Wit & West Perfumes also works tirelessly to concoct dazzling scents with pure botanical extracts. She spent over two years studying the intricacies of natural perfumes both on her own and under many renowned natural perfumers. “Natural ingredients are nuanced, complex, and bring a depth and richness to perfumery that requires patience and flexibility,” she says, regarding her decision to focus on them...

Wit & West is a small-batch artisanal perfumery based in Colorado and solely owned by this husband-and-wife duo. We had the pleasure of talking with Whitney (Wit) about how this project passion of hers, came to fruition.

Wit & West Perfumes has taken the Mile High City’s fragrance market to new heights. Despite the enigmatic nature of the perfume industry, Colorado-native Whitney Swales broke into the fragrance world and brought Wit & West, a natural perfumery, to Denver.

Whitney Swales of Wit & West Perfumes

Profile: From as early as I can remember I have had a passion for scent and the world of perfume. Growing up, perfume and everything scented including body oils and perfumed body powders, soaps and candles were a staple in my life. My mom wore Chanel No. 5, Youth Dew and Private Collection by Estee Lauder and my dad wore Polo by Ralph Lauren and Lagerfeld by Karl Lagerfeld. 

Holiday is the ideal time to gift fragrance, a luxury that keeps giving with every spritz. This trio of brands should cover many of the fragrance lovers on your list, since they range from 100% natural and distinctively magnificent to traditional, sophisticated, and lauded to exquisite and affordable.

Gift-giving is a thoughtful way to inspire new sustainability habits through a product or experience that has a story. In our opinion the best gifts are experiences.