PRIVATE LABEL
What is Private Label Perfume?
Private label perfume allows individuals who want to create a custom perfume for their brand to outsource either part of the process or the entire process to a perfumer who can then lead the process end-to-end including the design, formulation and manufacturing of the fragrance concentrate on behalf of the brand. From there, the brand has a custom fragrance that they can then sell with their own packaging and branding.
Why Create a Natural Perfume or Cologne Tailored to Your Brand?
Are you interested in launching a fragrance created especially for your brand, but you aren't quite sure where to start? By working with Wit & West Perfumes, we can work with you to create a completely unique-to-you, custom 100% all-natural perfume or cologne that aligns with your brand's aesthetic and style.
You will work with our perfumer who will help you through each step in the private label process including:
- Creation of a project brief (includes key information about the perfume including vision, preferred notes and olfactive family, etc.)
- Sample review and assessment
- Selection of a final version of your original custom perfume*
- If applicable, post-production support including packing design and sourcing.
*PLEASE NOTE: At Wit & West Perfumes our focus is on perfumery as an olfactive artform. As such, we only offer services for new/original creations and do not offer services focused on recreations of existing or discontinued fragrances (sometimes called "dupes"). For additional details, please read our FAQs.
Is Your Brand a Good Fit for Private Label Perfume Creation with Wit & West Perfumes?
Your brand might be a good fit for Private Label Perfume creation with Wit & West Perfumes if:
- You are interested in creating a 100% all-natural perfume or cologne, e.g., natural botanical perfume is formulated with raw materials that are distilled or extracted from botanical (i.e., plant-based) sources including citrus, plants, flowers, spices, wood, leaves, bark and resins (see our blog What is Natural Perfume? for more details).
- You are interested in creating an alcohol-based perfume (we use a three-stage filtered USDA organic grape alcohol made from the finest certified organic wines and grape varietals as the base for our perfume).
- You are interested in a unique creation, not a recreation of a current or previously existing fragrance designed by another perfumer/brand.
- You are either sourcing your own bottles, or you are ok using the bottles we currently have available.
- Your timeline is flexible. Perfume creation can take time! If you need something next month (or even in three months), we likely would not be able to accommodate your project timeline.
Work with Wit & West for Your Private Label Perfume
If you feel like the above statements are aligned with your goals for creating a private label perfume, then we'd love for you to reach out to us about your project! Please note that only serious inquiries will be considered*. For more information and/or to get a quote for your project, please complete the below contact form with your name, email and phone number and then in the "Message" section of the form please also provide your company name, project budget, due date and any additional details about your specific project goals. If we feel that there is a fit, we will get back to you with additional questions and/or follow-up information needed for creating a scope of work and project quote.
*ONLY SERIOUS INQUIRIES PLEASE: Wit & West Perfumes is a small indie artisan natural perfumery run by a husband-and-wife team. As such, only serious inquiries will be considered as we do not have time to respond to price shopping or other non-serious inquires. Please DO NOT reach out if your intention is to gather information for price shopping or competitive purposes only.
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