Stop and Smell the Roses
Posted on September 22 2024
Whitney Swales, the owner, co-founder and perfumer of Wit & West Perfumes, is no novice in the world of fragrance. Having grown up in Colorado Springs, home to her father’s British Imports boutique shop called Swale Hall, Swales was surrounded by perfumes, lotions and more. Brands such as Floris of London, one of the oldest perfume houses, were a staple in the shop and Swales’ household.
“I’ve always loved perfume. It’s always been a part of my life growing up,” Swales said. “Both my parents wore perfume … I just thought that it was normal that everyone wore perfume.”
Ready the full article in Curio Cabinet Magazine written by Jessica Engen: Stop and Smell the Roses - Behind Indie Perfumery Wit & West