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All The Ways Emerging Beauty Brands Fund Their Businesses

Posted on February 20 2024

Beauty Independent | No Stupid Questions: All the Ways Emerging Beauty Brands Fund their Businesses

In a recent Beauty Independent article focused on emerging beauty brands and how they started their business, Wit & West Perfumes co-founder and perfumer, Whitney (Wit) Swales, talks about the importance of being a truly independent perfume brand that focuses on slow and organic growth without relying on outside funding or financial support. "...The Wit & West vision and ethos is centered around authenticity as an independent perfume brand that values perfumery as an art and creations that don’t smell like everything else..."

Read the article by Rachel Brown, Editor & Chief, Beauty Independent: All the Ways Emerging Beauty Brands Fund their Businesses

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