Parfumo: “Don’t Smell Like Everyone Else”: An Interview with Wit & West
Excerpt from Parfumo
From finance to fragrance — Whitney Swales of Wit & West shares her journey into natural perfumery, shaped by creativity and the courage to follow her heart.
Read the full article by Parfumo editor, Mikayla Weiland: "Don't Smell Like Everyone Else": An Interview with Wit & West
Posted on September 30 2025