PRESS / Indie Perfumery

A story of inspiration, vision, and the courage to create something deeply personal. Founded in 2021 in Denver, Colorado, Wit & West is the creative project of Whitney Swales and her husband, Rob Westendorf: an independent artisan perfume house dedicated to all-natural, small-batch perfumery. 

“I’ve always loved perfume. It’s always been a part of my life growing up,” Swales said. “Both my parents wore perfume … I just thought that it was normal that everyone wore perfume.”