303Magazine: Wit & West Brings All-Natural Botanical Perfumes to Colorado's Fragrance Market

Photo by Photography by BlueSky

Wit & West Brings All-Natural Botanical Perfumes to Colorado's Fragrance Market

Wit & West Perfumes has taken the Mile High City’s fragrance market to new heights. Despite the enigmatic nature of the perfume industry, Colorado-native Whitney Swales broke into the fragrance world and brought Wit & West, a natural perfumery, to Denver.

“It used to be a world that was a bit secretive, so only the elite or their family members became perfumers,” Swales said. “But it’s evolved. The training, ingredients and education surrounding perfumery have become more democratized and accessible now.”

“It used to be a world that was a bit secretive, so only the elite or their family members became perfumers,” Swales said. “But it’s evolved. The training, ingredients and education surrounding perfumery have become more democratized and accessible now.”

Read the full article written by 303Magazine's fashion writer, Isabella Moses: Wit & West Brings All-Natural Botanical Perfumes to Colorado's Fragrance Market