Fragrantica: Let's get Acquainted
Posted on January 23 2022
Photo by Photography by BlueSky
Wit & West Perfumes is a small-batch, artisanal brand based on a clean ingredients philosophy: All fragrances are 100% natural (no synthetics), cruelty-free, vegan, and formulated without parabens or phthalates. Additionally, the brand strives for sustainability, minimalism, and producing just enough for enjoyment without excessive waste.
Founded in LIttleton, Colorado, by Whitney Swales ("Wit") and Rob Westendorf ("West"), Wit & West Perfumes focuses on unique and wonderful natural botanicals so the wearer will not smell like everybody else. Wit — who was trained by such illustrious natural perfumers as Mandy Aftel and Charna Ethier — is the perfumer for the brand, and her husband West — an honest-to-goodness rocket scientist during his 9-5 job! — is responsible for the business operations (packaging design; painting the artwork on labels and boxes; web design; copywriting; inventory management; the small-batch, in-house compounding process; accounting; etc.) and everything in-between.
Read the full article by Fragrantica Editor, Beth Carsten: Let's get Acquainted: Wit & West Perfumes + USA Giveaway!