Wit & West has been featured in top fragrance, beauty, and lifestyle websites including ÇaFleureBon, Sierra Club Magazine, 303 Magazine, Parfumo, Fragrantica, Basenotes, Olfactif, I Sniff Before I Sleep, Organic Beauty Lover, The Editorialist, and more. For a summary of the feature, you can click the link below to read the article excerpt as well as find a link to view the full article.
So, what exactly is enfleurage, and how is it used in perfumery? Enfleurage is a French word that comes from enfleurer, which means to saturate with the perfume of flowers. The enfleurage extraction method is done using odorless fat (e.g., coconut oil) to capture the fragrance of fresh flowers.
What is natural perfume? Natural perfume is derived from 100% natural botanical ingredients. These can include things like essential oils, CO2 extracts, absolutes & natural isolates.
Beyond its connection to our sense of smell, to better understand the world of perfumery it is worthwhile to discuss its significance from a cultural and historical perspective.
