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STREETCAR MAGNOLIA 1.5ML SAMPLE

THE STORY OF THE COLOGNE

Holy basil and yuzu ride side by side to form an herbaceous spice that is checked by floral citrus notes – both bright and bold. Magnolia onboards a delicate floral tone that shines with fresh green crispness. The arrival of frankincense lengthens and steers citrus and pepper toward a resinous wood until gently merging with the balsamic patchouli.

THE STORY BEHIND THE COLOGNE

A nod to the historic St. Charles Streetcar of New Orleans and the state flower of Louisiana, this cologne evokes the multi-sensory experience of an afternoon spent exploring the French Quarter before heading over via streetcar to the enchanting Garden District.

FEATURED NOTES

TOP: Tulsi (Holy Basil), Yuzu
HEART: Magnolia, Jasmine, Araucaria
BASE: Frankincense, Patchouli, Sandalwood

INGREDIENTS: Certified organic grape alcohol, 100% natural fragrance/parfum blended from all-natural and whole botanical ingredients including: Magnolia (michelia alba), yuzu (citrus junos), neroli (citrus aurantium var. amara), frankincense (boswellia sacra flueck), yellow mandarin (citrus reticulata blanco), jasmine (jasminum grandiflorum), holy basil (ocimum sanctum), araucaria (neocallitropsis pancheri), patchouli (pogostemon cablin), sandalwood (santalum album), vanillin natural isolate, coumarin natural isolate

INCI / POTENTIAL ALLERGENS DECLARATION (Naturally occurring components in our organic alcohol base, essential oils, absolutes, CO2 extracts, etc.): Organic grape alcohol, linalool, limonene, cananga odorata oil/extract, santalum album oil, pogostemon cablin oil, jasmine oil/extract, eugenol, santalol, benzyl benzoate, vanillin, coumarin, geraniol, farnesol, isoeugenol, benzyl salicylate, beta-caryophyllene, benzyl alcohol, citral, citronellol, benzyl cinnamate. For more information on the list of ingredients defined as potential allergens by the European Union, please see the EU Commission on Cosmetic Regulations.

Safety Considerations: As with any perfume, you should always conduct an allergy patch-test prior to use. Our perfumes contain natural ingredients such as citrus essential oils, floral absolutes, resins, etc. that some may find irritating to their skin. Discontinue use if signs of irritation or rash occur. Common Sense Reminder: External use only. Avoid contact with eyes.

Photosensitivity: Citrus oils used in some of our perfumes can cause photosensitivity, do not apply to the skin before direct sun exposure.

100% Natural Ingredients • Cruelty-Free & Vegan

Phthalate & Paraben Free • Artisanal • Small-Batch Perfume

Handcrafted in Colorado, USA

Fragrance by Wit, Design by West

WHO WE ARE
PERFUME PHILOSOPHY
HOW TO USE

About Wit & West Perfumes

Wit & West Perfumes is a 100% all-natural botanical perfumery with a focus on rare ingredients and unique scents for those who don't want to smell like everyone else. Based in Colorado, our small-batch artisanal perfumery is solely owned and operated by myself (Wit) and my husband (West). All fragrances are designed, formulated and bottled in-house by me, with creative content designed by West. Our perfumes and colognes are handcrafted in small batches using only the finest, high-quality 100% natural whole botanicals and naturally derived ingredients including wildcrafted and organic essential oils, CO2 extracts, absolutes, naturally derived isolates, and custom handmade tinctures and enfleurage extraits carefully selected and sourced from raw materials including from our very own garden. Our perfumes and colognes are genderless, vegan, and certified cruelty-free by Leaping Bunny. We strive as much as possible to maintain that our small-batch process, ingredients, packaging and shipping processes have a focus on sustainability, minimalism and recyclable materials. In addition, we are committed to sustainability through annual giving to nonprofit organizations dedicated to environmental causes and protecting our planet. Wit & West is proud to be a 1% for the Planet Business Partner, donating 1% of our profits each year to help protect our planet. Wit & West has been recognized by ÇaFleureBon through their Top 10 Perfumes of 2023 (selected 2X) and by Skincare Anarchy as a Top Pick in 2022 & 2023, and has been featured in Sierra Club Mag, 303 Magazine, ÇaFleureBon, Fragrantica, Basenotes, Olfactif, I Sniff Before I Sleep Blog, Organic Beauty Lover, The Editorialist, and more.

100% Natural Ingredients • Cruelty-Free & Vegan • Phthalate & Paraben Free • Artisanal • Small-Batch Perfume • Handcrafted in Colorado, USA

Unique, Never Boring • Don't Smell Like Everyone Else

Fragrance by Wit, Design by West

Website Photography by BlueSky

Why Natural Perfume?

Perfume and the world of perfumery is thousands of years old with its origin being rooted in the burning of incense. The first use of perfume can be traced back to Ancient Egypt, Mesopotamia and Cyprus where the first perfumes were blended with aromatics and rare raw materials such as resins, oils and fragrant herbs. Perfume usage and the art and craft of perfume-making has evolved over 5,000 years – with the decline of natural perfumes beginning in the 20th century as synthetics entered the market. Synthetics allowed both the perfumer and perfume-wearer increased accessibility to the world of perfume through the use of less expensive ingredients. As a result, since the early 1920s synthetics have dominated the perfume world with most mainstream perfumes being comprised of very few (if any) natural ingredients.

While certainly having a purpose and place in mainstream and indie perfumery, we believe that synthetics alone do not represent what scent and perfume should be – inimitable, luxurious and natural – an olfactory interpretation of an essence in its true form that elicits emotion, connects us to the natural world, and ties memories to the moments in our lives.

We believe perfume is an olfactive and experiential art for the senses, akin to music or visual arts. Different tastes point people toward an affinity for different genres and the same is true in perfumery. Our perfume genre is artisan natural perfumery with a perfumer’s palette comprised of all-natural botanical ingredients. Our approach is based on a commitment to creating thoughtfully handcrafted all-natural botanical perfumes and colognes in small batches that are beautifully opulent, multi-layered, unique, and never boring.

To learn more about natural perfume, check out our blog post: What is Natural Perfume?.

Our Small-Batch Artisanal Process

Perfume can't truly be experienced if treated as disposable, uninspired fast fashion. We believe perfume is an experiential art, both for the perfume wearer and the perfumer. Our approach is based on a commitment to creating authentic, handcrafted perfumes developed with 100% natural whole botanicals and naturally derived ingredients that are unique and never boring. At Wit & West there is no corporate structure or shareholders who tell us what our brand is or should be, no scent of the month gimmicks and no outsourcing of our perfume creation or fulfillment. All perfumes are designed, formulated, bottled and packaged in small batches completely in-house in our studio in Littleton, CO. Fragrance by Wit, Design by West.

Ingredients

Our perfumes are made with 100% natural botanicals and naturally derived ingredients (as defined by ISO9235 - Natural Aromatic Raw Materials Vocabulary). These ingredients include wildcrafted and organic essential oils, CO2 extracts, absolutes, natural isolates as well as custom handmade tinctures and enfleurage extraits carefully selected and sourced from raw materials including those from our very own garden. We do not use fragrance oils or any other ingredients that are not intended for safe use on skin / use in perfumery and we consult guidance and standards set for the safe use of fragrance ingredients as defined by the IFRA (International Fragrance Association). In addition to being 100% all-natural, our perfumes and colognes are vegan and cruelty-free, phthalate and paraben free. For additional information including frequently asked questions around ingredient related topics such as allergens please visit our FAQs page.

Sustainability

As a small-batch indie natural perfumery and as co-owners of Wit & West Perfumes, West and I are always looking at our business operations and practices including ways to improve upon them. We strive as much as possible to maintain that our small-batch process, ingredients, packaging and shipping processes have a focus on sustainability, minimalism and recyclable materials. In addition, we are committed to sustainability through partnerships and annual giving to nonprofit organizations that are dedicated to environmental causes and protecting our planet.

Our Process, Ingredients & Sourcing: By purchasing our raw materials and packaging in small quantities from trusted suppliers as well as producing our finished perfumes in small-batches, we ensure we only produce what will be enjoyed - with as minimal waste as possible. We also work with our suppliers to verify there is origin traceability and information regarding the farming and cultivation process of our raw materials ensuring ethical and sustainable practices are maintained (including documentation on-hand where required). In the case of threatened or vulnerable species/raw materials, we look for alternative sources from other supplier(s) and/or we use similar alternative natural/naturally derived ingredients. All of our perfumes are vegan, cruelty-free (we're proud to be Leaping Bunny certified), phthalate and paraben free. See our FAQs to learn more.

Shopify Sustainability Fund: We've partnered with Planet by Shopify, a program that is part of the Shopify Sustainability Fund, to use a portion of all Wit & West profits to offset 100% of carbon emissions for shipped orders. Funds generated through the Shopify Sustainability Fund go toward supporting organizations and innovative companies committed to fighting climate change (learn more about Shopify Sustainability Partners). Interested in learning more about how carbon emissions from Wit & West orders are calculated to ensure each shipment is carbon neutral? Visit the blog feature on Making Your Shipment Carbon Neutral with Shopify Planet.

1% for the Planet: Wit & West is proud to be a 1% for the Planet business member. As a business member, we donate at least 1% of our total revenue each year to 1% for the Planet and their network of carefully selected nonprofit organizations committed to protecting our planet and the environment in these six areas: climate, food, land, pollution, water, and wildlife (the network of organizations includes those such as the World Wildlife Fund, Rainforest Alliance, Oregon Tilth and many, many more). Learn more about 1% for the Planet and become an individual or business member today.